The Social Consumer 2012: Case Studies and Roundtables
Thursday, The JAR Group was a proud sponsor at The Social Consumer 2012: Case Studies and Roundtables presented by the Business Development Institute and PR Newswire. Held at The Graduate Center of the City University of New York, the agenda was packed full of industry experts including Michal Shapira of The Wall Street Journal, Jenn Dervin from JetBlue Airways, and BJ Emerson of Tasti D-Lite, just to name a few.
JAR’s very own Hide Harashima and Dan Vassallo were moderators at two roundtables, “Getting Insights from Social Analytics” and “Measuring ROI for Social Media Campaigns”, respectively.
I was fully impressed by The Wall Street Journal Digital Network’s media strategies. They implemented an incredible outreach to expand their typical WSJ demographic by including non-traditional outlets for the brand, like Pinterest. Knowing what folks were interested in, they were able to reach out to them through other forms of media showing this new audience that WSJ is more than just “news”. This cross distribution proved to be incredibly successful and today, their WSJ Facebook page now receives, on average, 100 “likes” or comments per post.
Jenny Dervin, VP of Corporate Communications for JetBlue Airways was very insightful on how to build an audience for your brand. One word: ENGAGE! Your markets are your conversations and that is what you are trying to build.
These speakers, along with an awesome presentation by Tasti D-Lite’s VP Technology, BJ Emerson, were all focused on transparency, reaching your audience in real time, and engaging with those interested in your brand. These corporations have prime examples of successful marketing plans that brought insightful strategies I will definitely start putting into practice!
A few of us were perched up at our sponsor table for meet and greets with the attendees.
We had a lot of traffic in our little area, but I think these books are really what drew them in! They were a hit!
We’ll be sponsoring another BDI event on April 19, The Social Customer Service Leadership Forum. Register early! AJ Lawrence, our CEO, will be a panelist along with Robin Carey of Social Media Today and Morgan Johnson, social Media Strategist of JetBlue Airways.
See you next month!