Social Strategy
Social media has fundamentally changed the way people discover, read and share news, media, and information. The web is now rife with influencers already discussing your brand, sharing it with friends, and making your products more accessible — and subject to praise and criticism — than ever before. The JAR Group will help you build a strategy to engage potential and active customers all over the web, listen to their feedback, and drive conversations to build awareness and brand love in fun, meaningful ways.
We’ll work with you to craft an effective social media presence by:
- Assessing your current social media status, what’s working, and where opportunity lies
- Creating and, if appropriate, maintaining social media profiles on strategically relevant channels
- Building your audience with content catered to each social network
- Offering consultation on social media best practices
- Strategic outreach to influencers and bloggers to grow brand awareness
- Tracking, measuring, and reporting social media effectiveness… and using that knowledge to keep improving
Whether your brand is in need of a brief brush up on best practices, a strategic overhaul, or ongoing use of JAR’s stellar team of communication specialists and community managers, we’ll plug you into the social web to create lasting value for your company.
Community Management
Wherever fans of your brands are talking, JAR can help you keep on top of the conversation. Whether it means moderating Facebook pages, facilitating discussions on twitter, or sewing the seeds of brand love on forums all over the web, our community managers are experts at keeping customers happy and engaged. JAR will work with you to build a strategy for capitalizing on what’s great about your brand, and why your fans love you, and then implement that strategy to drive meaningful engagement and foster the holy grail of customer loyalty: brand love.
JAR’s all-star team of community managers will:
- Set up and manage profiles for your brand on established and emerging social media networks from Twitter and Facebook to Quora and Pinterest
- Work with you to develop a strategy to really engage your customers and fans in meaningful conversations to improve perception and loyalty to your brand
- Relay useful feedback from these online communities that can help your business flourish
- Monitor your social media pages, blogs, and forums around the clock to ensure customers’ concerns are being addressed and your company is not left vulnerable to unpleasant press for long periods of time
- Develop content, from tweets and blog posts to contests and giveaways, that expand your following, keep you relevant in your field
- Ensure your messaging is always consistent, timely, and relevant
- Help turn fans into powerful brand ambassadors; the best way to recruit new customers is through a friend’s recommendation!
Social media is an increasingly crucial component of your brand’s customer-facing presence, and having a proactive strategy to engage fans, as well as an experienced team fielding complains and resolving issues raised in public on the web, can separate your company from the rest of the pack. Invest in JAR’s community management services and watch as your customers express their brand love, recruit their friends, and encourage brand awareness on- and off-line through interaction on the social networks they know and love.
