Analytics
Our website analytics service is focused on the study of visitor behavior to help your executives, marketers, designers and developers take action and increase revenues.
Web analytics need to do more then look in the rear-view mirror. You can no longer survive by creating reports that don’t offer proper analysis, insight or guidance. How did we do last week? How did we do last month? Website analytics must inform future strategy. A true analytics program is focused on translating your data into insights, helping you take actions that ultimately increases your online performance.
At the Jar Group, our Web Analytics Offering service is focused on harnessing your data and delivering actionable recommendations that support your business goals. We focus on how data and insight can be used to improve your online revenues.
We have in-depth knowledge on the setup of various website analytics tools (CoreMetrics, Google Analytics, Omniture, WebTrends) and we are also are experts at working with clients to determine the best metrics to evaluate and take action on for improved performance.
We take the time to understand what the fundamental business objectives for your site are, help define the Key Performance Indicators (KPI’s) for monitoring and assessing performance against your goals, and set up dashboards/reports that summarize not just the ‘what’ but also the ‘why’.
The elements of our Website Analytics Offering include:
- Website Analytics Implementation & Setup
- Goal & Metrics Definition
- Monthly Performance Dashboards & Strategy Reporting
- Campaign Optimization
- Conversion Funnel Analysis
- Search/Social Media Analytics
- A/B & Multivariate Testing
To begin utilizing analytics to inform your online marketing strategy, call The JAR Group at 646.290.8659 or email us at askjar@jargroup.com.
