Search Marketing
The JAR Group’s search marketing services help your website achieve both higher ‘organic’ (unpaid) and paid (pay-per-click) rankings on search engines. The result? More qualified, targeted visitors to your site.
The JAR Group takes a holistic approach to search marketing. We evaluate, analyze and optimize every aspect of your website, then implement the tactics that will help you reach the top of major search engine results.
While it sounds simple in theory, search marketing is an exact science based on market research, site analysis, the right combination of search engine optimization (S.E.O.), pay-per-click, link building, and social media or targeted advertising designed specifically to meet your company’s business goals.
At The JAR Group, every search marketing campaign begins with solid market research to determine how people use search to find your company and your competitors. We confirm the keywords visitors use and examine how competitors drive traffic to their sites. Then, we recommend how best to optimize your content and code, making your content keyword rich and making your code search engine friendly.
To multiply the search visibility of your site and drive targeted traffic, The JAR Group then will recommend and implement a combination of the following:
- Affiliate marketing
- Blog syndication
- Digital PR and buzz creation
- Link building and directory inclusion
- Social media marketing that leverages sites such as FaceBook, LinkedIn, MySpace, and Twitter, among others
- Online advertising
In all cases, our goal is to improve your search engine rankings, drive traffic to your site and ignite sales. Call The JAR Group today at 646.290.8659 or email us at askjar@jargroup.com. We’re here to help you reach your online business goals.
