Search Marketing
Is it a couch or a sofa? When a consumer begins a search, it's usually with a term that's personal to them. Search marketing is the strategic process of understanding the language consumers use, then executing a series of tactics based on this research to make a faster connection between potential customers and your products and services.
Market Research
We always start with market research. It keeps the focus where it should be, on what your customers actually need. Based on SIVA: Solution, Information, Value and Access, it's a framework that looks at your customer's behavior from every angle. These insights form the solid foundation needed to inform any successful initiative.
Website Analytics
We're experts with software like Hitbox, Coremetrics, Omniture, Google Analytics, Web Trends and we know the type of information they provide. But it's more than just recording and playing back. We approach analytics with imagination to go beyond the obvious and deliver truly actionable insights.
Full Discovery
In three phases, discovery examines your business and all its moving parts. We start by getting your download, followed by our research to yield the actionable insights that form a comprehensive strategy:
The Plan. This is where all thinking comes together into an intelligently thought-out process.
Concept
& Creative
Great design is an essential quality message but understanding search behavior gives us a window into what a compelling experience really is. We can envision and execute a full, multi-faceted program or just improvements to an existing destination. Whatever the scope, it's always about ideas.
Digital Advertising
Many think digital advertising is only about technology. Using research tells us how your customers think, helping us know the right technology, to deliver the right message with the right media property...at the right time.
Technical Development
Technology has a strategy, too. Before any successful build comes a well-informed recommendation of what technology is right from the viewpoint of search visibility, the experience itself and your customers' needs.