The JAR Group’s paid and organic search marketing services help your website achieve higher natural and paid search (pay-per-click) rankings on search engines. Which results in more qualified, targeted visitors to your site. The formula for a high-ranking site is constantly changing, as far as search engines are concerned; optimization isn’t a one shot deal, it’s an ongoing process of tweaks, outreach, and strategic promotion to keep your brand top of mind and your site top of page.
The JAR Group will help you hone your paid and organic search strategy to:
Proactively control your online reputation
Generate new business
Monitor and manage social mentions of your brand (a growing component of search ranking)
Identify keywords where your brand can “win” the search ranking battle
Take advantage of different search channels to increase your site’s visibility (e.g. images, videos, local search/places, news, etc.)
Optimize the content and internal link structure of your site to meet best practices for search
Integrate natural and paid search campaigns for the highest possible impact
Promote each facet, product, and service your business has to offer individually, and in service of clarifying your core brand values
JAR can help your business with a short SEO-scorecard consult, overhaul your site structure for the web of today, or even take charge of ongoing maintenance like generating social mentions and back-links. The more you put into search strategy, the more your business will benefit: we’ll make sure of it.