Las Vegas, San Francisco and Affiliate Marketing, Trust is Golden…
Over these past 6 weeks, I’ve seen the inside of an airplane cabin more times than I would have liked to, but it was well worth it!
Affiliate Summit was my first stop on two leg trek to pay homage to “affiliate conference-land”. True to form, Missy Ward and Shawn Collins put together a great cast of speakers and forum events. Among my favorites was Jay Berkowitz’s 10 Golden Rules of Online Marketing. Jay’s presentation was dead on. I was scribbling like a court reporter trying to get it all down. It was fun too- Etrade baby…hmm the ideas were churning like a steam boat in Old New Orleans. What impressed me most about Jay, not his nice suit and great tie (Joseph Abboud maybe?), his love of lists! and being a women I instantly tuned in. Here are Jay’s Golden Rules..pay attention now..
1. There are no ‘rules
2. The Internet is not television
3. Create a UVP
4. If you build it they won’t just come
5. Subscription Models Survive
6. Remember the 4 P’s
7. Trust is Golden
8. Use the right tactic
9. The Best Never Rest
10. Lead the Trends
My most favorite is #7: Trust is Golden. It’s the one I consider not just a rule but a responsibility. I believe we create more than clients - we forge lasting partnerships. Their success is my success, hands down!
Next stop, Linkshare Symposium West. Wow, what a tour de force of speakers and forum panels! I was very impressed with just how much Linkshare’s network platform has come just over the last year. They really have “Useability” in mind– with Pay Per Call, Media Buying capability, Borderless E-commerce, and the new Agency login where agencies have a dashboard to their clients’ performance and trends all in one place. I thought “Great, more tools in the arsenal to better service our clients.”
I hit the cell immediately! (where I could find a signal!, I was hanging over window sills just to get a signal bar.. can you hear me now?) Had to share the word to clients that more great services from The Jar Group are on the way.
The response from clients has been great! They are just as excited as we are to embark on some of the new adventures on the horizon.
Won’t you join us?
