Challenge:
MTV’s new online music destination was struggling to acquire its projected customer base.
Solution:
- Analyzed competitive landscape to identify the key target niches that were the most cost effective.
- Conducted a site audit, recommending changes in URL, site structure and content to increase search ranking.
- Launched a one-year, integrated search campaign.
- Actively monitored and optimized program results for 12 months.
Results:
Over the course of the campaign their customer base grew tenfold with a ninefold decrease in cost per acquisition.
Testimonial:
“JAR’s personal attention and focus made the difference, the results speak for themselves.”
— Will Winklestein
VP Marketing, MTV Urge