What’s the Point? (or: The Right Metrics for Social Media)
Raise your hand if you’ve ever heard this question: “What’s the point of social media?” No, for real, raise your hand. I know someone’s asked you. You’ve probably had a moment when you’ve even asked yourself. The “point” of social media, as with any other marketing efforts, is to grow your business. Consumer behavior has changed a lot in the past 10 years, and it’s ...
> Read MoreAnalytics Nerds Aren’t Born. We’re Made.
I wasn’t born a data loving nerd; I started college as a double major in English and biology. That plan changed within three weeks of starting classes. My parents pushed hard for the biology track. They felt that in order to get a job when I graduated, I needed to major in something that would leave me with quantifiable skills. Then I got back my first intro level bio test. I informed them in...
> Read More“11 ways to up your bottom line online”
Do you read amNY during your morning commute like I do? Well, if so, did you see the article in the "Money" section giving you "11 ways to up your bottom line online" on Monday? I wanted to call up the publisher and say, "Hello! You forgot to mention how well The JAR Group does all of those things for their clients!" Alas, I will have to make do with this post. So, the article highlights 11 dif...
> Read MoreAnalyzing Types of Inbound Marketing
Today we're talking about the Analyzing Inbound Marketing course presented by Marshall Sponder and put on by Hubspot's Inbound Marketing University. We'll start out by discussing four different types of traffic, and then I'll share with you four ways that Sponder suggests to analyze your inbound marketing efforts. Direct Traffic This type of traffic represents mostly those coming back to you...
> Read MoreWorld’s Greatest Search Marketing Tools
For those of you working in online marketing, I’m sure that you know the importance of awesome internet marketing tools. If you take some time to get to know what their metrics are telling you, tools can be your saving grace as they can make a process that was once manual and time-consuming either automated or assign-to-an-intern-able. Recently, the JAR Group’s very own Dylan Spencer has be...
> Read MoreDevHub
For those of you familiar with parking your domains, you know how it feels to get your piddly little check at the end of the month. Even with an extensive domain portfolio, if you don't have the time to develop the sites, you're not likely to be bringing in more than a couple of sheckles each month. Pretty disheartening. Needless to say, there has to be a better solution to all this, which is w...
> Read MoreAnalytics Tools to Measure Social Media are Popping Up Like Mushrooms After a Rainstorm
As more and more organizations are demanding measurable results from their social media efforts (and rightly so!), tools to measure these results seem to be springing up left and right. Last week, PostRank released a new analytics tool which aims to provide a better understanding of your audience by tracking the most effective social media channels for your content. To collect and rank your data, ...
> Read MoreLanding Page Testing: What You Need to Know
Landing pages are often your first impression to new clients and you only have two or three seconds to connect with them. In order to maximize these precious seconds you have to test your approach. While landing page testing has been made easy with free tools like Google Website Optimizer, knowing what to test is the real key to success. What You Need To Test 1) Call to Action – Every ...
> Read MoreDiving into Web Analytics for Non Profits
What is it about web analytics that make it so hard for organizations to take on? At The JAR Group we’ve worked with many small businesses who understand the importance of analytics but simply don’t have the time or resources to invest in it. While time and resources also pose a challenge for mission driven organizations like Faces and Cure Alzheimer’s Fund, identifying where to begin is the...
> Read More