What’s the Point? (or: The Right Metrics for Social Media)
Raise your hand if you’ve ever heard this question: “What’s the point of social media?” No, for real, raise your hand. I know someone’s asked you. You’ve probably had a moment when you’ve even asked yourself. The “point” of social media, as with any other marketing efforts, is to grow your business. Consumer behavior has changed a lot in the past 10 years, and it’s ...
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Timeline for Brands, Are You Ready?
Times are a changin' over at Facebook. Many individuals have chosen to make the switch over to the new Timeline profile page for their personal accounts, and brand pages are following suit, being converted to the new layout by Facebook on March 30th. With change comes uncertainty. But, fear not! A recent study by Simply Measured is easing marketers' and brands' apprehension abo...
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The Social Consumer 2012: Case Studies and Roundtables
Thursday, The JAR Group was a proud sponsor at The Social Consumer 2012: Case Studies and Roundtables presented by the Business Development Institute and PR Newswire. Held at The Graduate Center of the City University of New York, the agenda was packed full of industry experts including Michal Shapira of The Wall Street Journal, Jenn Dervin from JetBlue Airways, and BJ Emerson of Tasti D-Lite, jus...
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10 Things Tim Tebow Can Teach Brands About Social Media
It was a historic run for the Denver Broncos but unfortunately one that ended over the weekend with a devastating beat against the New England Patriots 45-10. On the bright side, Tim Tebow’s outstanding overall performance, during the playoffs, will land him the spot of the official starting quarterback for the Broncos. With that being said, here are 10 key takeaways Tim Tebow can teach brands a...
> Read MoreWhat Do You Do At A Digital Agency?
One of the first questions I get when I say that I work for a Digital Agency is, “What exactly is a Digital Agency? What does that mean?” These are very legitimate questions. Working at Digital Agency is different than saying you’re a doctor. Doctors have a well-defined early career trajectory which probably looks something like this: medical school, residency, then a full-fledged doctor. ...
> Read MoreYour Digital Community: If you build it, they will come
Taking your vision of creating your own brand and building it from the ground up is a huge accomplishment. But before you start tossing your brand out into the huge sea of digital marketing, make sure you are preaching to the right choir. After attending a great seminar about community building put on by Lauren Perkins, the founder of Perks Consulting, I learned some ground rules to keep in...
> Read MoreVideo and the Possibility of Increased Engagement
Video is acknowledged as a good way to engage visitors and increase the time they spend on your owned web and social media. When one thinks of online video, though, it’s primary as one-way broadcast or, perhaps, two-way chat managed by the host site. TokBox’s OpenTok enables brands to apply video in a more “social” manner — with interaction among visitors. Let’s take a look at Op...
> Read MoreFewer than 2 percent of online orders came from social networks?
According to PR Daily, companies that think social media engagement is the key to increasing online retail purchases may want to reconsider. A new Forrester/GSI Commerce report called “The Purchase Path of Online Buyers” found that fewer than 2 percent of online orders from Nov. 12 through Dec. 20 resulted from buyers coming from a social network. Email marketing and search advertising...
> Read MoreIPhone’s, IPad’s and their Hidden Tracking Features
According to the Social Times, he operating software on your iPad and iPhone contains a hidden feature that tracks your every move and logs it into a file that can be synced and stored on your PC or Mac and made available to anyone with access. How worried are you? As explained by The Guardian, which first broke the story: “Security researchers have discovered that Apple’s iPhone ke...
> Read MoreAttention Marketers: Funnels are for beer, if you want to sell take a journey with your clients
How are you going to effectively market your brand in the digital age? In a recent Harvard Business Review article, Branding in the Digital Age: You're Spending Money in All the Wrong Places (sorry the article is behind a pay wall), David C. Edelman, the author, states that today's consumers connect with brands in fundamentally new ways. Working with our clients here at the JAR group, I defi...
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