Creative Week New York Hits Dumbo
Creative Week New York invaded DUMBO, Brooklyn this week to celebrate creative advertising, design and digital media. Among thought leadership presentations, award ceremonies, and celebrations, The JAR Group hosted a seminar at the Galapagos Art Space yesterday on how to use Analytics to tell a story. The gist? We wanted to help our audience understand that data and numbers are the foundation of a...
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The Social Consumer 2012: Case Studies and Roundtables
Thursday, The JAR Group was a proud sponsor at The Social Consumer 2012: Case Studies and Roundtables presented by the Business Development Institute and PR Newswire. Held at The Graduate Center of the City University of New York, the agenda was packed full of industry experts including Michal Shapira of The Wall Street Journal, Jenn Dervin from JetBlue Airways, and BJ Emerson of Tasti D-Lite, jus...
> Read MoreSEO for Food Bloggers
This week, I spoke at TechMunch, a food bloggers conference put on by Bakespace a foodie social networking site. I had a great time, and felt loved - especially after I won a beautiful, candy apple red KitchenAid Coffee Maker. And while I'll confess that the coffee maker is way too big to fit in my measly, little New York apartment, it is the most amazing, utilitarian piece of kitchenware I've own...
> Read MoreAffiliate Marketing 101
So you’re an affiliate marketing manager. Umm, what is that exactly? It seems I get that question a lot when I tell folks what I do. Even to those who work in the online space, affiliate marketing is confusing. First, you have to learn who the multiple players are. What’s a publisher? How do they get paid? Who are the Affiliate Networks? What do they do? What’s an OPM? What’s their role...
> Read MoreSEO Copywriting Best Practices Presentation
A presentation given by The JAR Group providing copywriting best practices for online content editors. Topics include copywriting for search, keyword research, seeding content in the social media environment, and the production process. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with ...
> Read MoreBeginner Search Marketing Presentation
This is another presentation that was given to Time Inc. outlining the factors that go into the execution of a successful search marketing campaign. Topics covered include research, social media, search engine optimization, paid search, and analytics. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively un...
> Read MoreIntroduction to Search – SEO 101 Presentation
This is a presentation that was presented to the Time Inc. outlining the history of the world wide web, the rise of the search engine, Google's PageRank, and recent advances in search engine technology. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search. | View | Upload your own...
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