JAR South Celebrates – National Hot Fudge Sundae Day
Today is National Hot Fudge Sundae Day, which gives us the perfect excuse to indulge in a great summer time treat! With the recent hot spell and record breaking temperatures the East Coast has been experiencing, everyone is looking for ways to beat the heat. With vanilla, peanut butter, hot fudge, nuts, whipped cream and of course a cherry on top, the team had a great time, sharing some laughs...
> Read MoreThe JAR Group Visits Ronald McDonald House
[caption id="attachment_3966" align="alignleft" width="150" caption="Audrey and Cristie with Ronald McDonald"][/caption] Every year The JAR Group makes a commitment to give back, through charity work, to the local community. In keeping with that mission, the team from the New Jersey JAR office visited the Ronald McDonald House in Wilmington, DE last week to make a variety of baked goods for th...
> Read MoreAd Week Recap
A couple weeks ago was Ad Week in NYC and I had the chance to attend The Big Ad Gig finals as well as the Influencer 10 conference. The Big Ad Gig finals were hosted at the NY Times Building where eight finalists pitched their ideas for producing a marketing campaign for the Ad Council to combat the use of LGBT "hate" words by high school students in everyday language. The eight finalists were ...
> Read MoreSEO 101: Link Building Techniques Part 1
So we've completed our On-Page Optimization portion of SEO 101, but here's part 1 of 2 from SEO 101's Link Building Techniques! Email us at askjar@thejargroup.com to find out how we can help you build a strong linking strategy to increase your traffic and revenue! Link Building Techniques Links are what make the web go round. While most site owners know this simple truth, the question re...
> Read MoreThe JAR Group Named to the 2010 Inc. 500 List
A few weeks ago we had the distinct honor and pleasure of being named to the 29th annual Inc. 500 List of Fastest-Growing Private Companies for 2010. We rolled in at a hot number 475 in this, our first year of eligibility, boasting a company growth rate of 633.3% over the past three years. I am so excited to see where the future takes us, but this accomplishment really makes me take a look back.....
> Read MoreSEO 101: On-Page Optimization Part 6
I know, I know--you've been waiting so patiently for Part 6! Well here you go, and don't forget to check out Part 5 if you missed it last week! Image Optimization If your website has a large amount of images, you will need to optimize them too because they cannot be read by search engines. Search engine spiders can only crawl text, not images. So incorporate additional tags to your images in...
> Read MoreSEO 101: On-Page Optimization Part 5
Without further ado, I give you...Part 5! In this edition, Matt and Josh tackle Internal Link Optimization. If you missed last week's Part 4, check out how to do basic keyword research. Internal Link Optimization Proper linking between pages of your website, if done right, will help retain the total link popularity of your site and will also distribute your site's overall link popularity val...
> Read MoreReal Time Digital: Episode 6
In this Real Time Digital episode, Emily and I discuss what's hot about the Double Rainbow that has gained a lot of attention and buzz on YouTube. We also speak with Julie Mossler, Groupon's head of PR about deals you can get with Groupon. Announcer: You are now logged in to Real Time Digital, presented by TheJARGroup.com, online marketing with measurable results. Welcome two of The Jar Grou...
> Read MoreSEO 101: On-Page Optimization Part 4
Voila! Part 4 of our SEO 101 series from SEO geniuses Matt Lerche and Josh Unseth. If you missed last week's edition, check out Part 3 now! Basics of Keyword Research Knowing how to do basic keyword research is a huge asset to anyone who has a website. The information garnered through this simple online marketing secret helps site owners understand how many people look for the subject being ...
> Read MoreMarketing Tips from the Grateful Dead Part Two
Remember last Wednesday's post? Well here are marketing tips from the Grateful Dead--tips 3 through 5! To refresh your memory, these tips come from Brian Halligan and David Meerman Scott's book on Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. 3. Bring People on an Odyssey In this section Halligan and Scott begin by acknowledgin...
> Read More