Creative Week New York Hits Dumbo
Creative Week New York invaded DUMBO, Brooklyn this week to celebrate creative advertising, design and digital media. Among thought leadership presentations, award ceremonies, and celebrations, The JAR Group hosted a seminar at the Galapagos Art Space yesterday on how to use Analytics to tell a story. The gist? We wanted to help our audience understand that data and numbers are the foundation of a...
> Read MoreWhat Do You Do At A Digital Agency?
One of the first questions I get when I say that I work for a Digital Agency is, “What exactly is a Digital Agency? What does that mean?” These are very legitimate questions. Working at Digital Agency is different than saying you’re a doctor. Doctors have a well-defined early career trajectory which probably looks something like this: medical school, residency, then a full-fledged doctor. ...
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The JAR Group Listed as a Leading Agency in Gridley’s Digital NY Report
The NY Tech community is a lively ecosystem with exciting activities for entrepreneurs, media agencies, investors, engineers, and marketers. Gridley and Company recently published their guide to the Digital NY landscape. The JAR Group is listed as one of the leading digital agencies in their report! A few other nuggets of information from the report: There has been $4 billion of capital invest...
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Media, the Return to Consumer Education
I did not intend to make a career of media; I was a Pre-Medical major at a very serious engineering school. I started out by applying for a job as circulation manager at my school newspaper. From there I was told that circulation manager was not best suited for me, but rather a position as Ad Manager. I went door to door selling ad space for a newspaper that had a 6,000+ circulation. I wrote, I di...
> Read MoreThe JAR group nominated for Agency of the Year at Linkshare’s Golden Link Awards 2011
The 2011 Linkshare Golden Link Nominations recently came out and I'm thrilled that our clients received 4 nominations and that our team was, also, nominated for Affiliate Outsourced Program Management (OPM) Agency of the Year, for the second year in a row. We were ecstatic last year when the JAR Group won the 2010 OPM agency of the year and are looking forward to competing again this year. But ...
> Read MoreYour Digital Community: If you build it, they will come
Taking your vision of creating your own brand and building it from the ground up is a huge accomplishment. But before you start tossing your brand out into the huge sea of digital marketing, make sure you are preaching to the right choir. After attending a great seminar about community building put on by Lauren Perkins, the founder of Perks Consulting, I learned some ground rules to keep in...
> Read MoreFewer than 2 percent of online orders came from social networks?
According to PR Daily, companies that think social media engagement is the key to increasing online retail purchases may want to reconsider. A new Forrester/GSI Commerce report called “The Purchase Path of Online Buyers” found that fewer than 2 percent of online orders from Nov. 12 through Dec. 20 resulted from buyers coming from a social network. Email marketing and search advertising...
> Read MoreCan AOL Change Advertising Measurement?
AOL is once again changing the way we analyze on the web. Recently, as documented on BusinessInsider.com, Greg Rogers of AOL states, "We don’t care about the clicks. There have been lots of studies that show very few people click on anything." He referenced a ComScore study that found that only 6 percent of internet users drive the majority of clicks on ads. "What does that 6 percent look l...
> Read MoreWalmart’s Vudu to Compete with Netflix?
Walmart-owned movie streaming service Vudu is now accessible from the web browser according to Mashable. Users can rent or buy movies and TV shows from Vudu.com, even if they don’t own a Vudu-compatible TV or Blu-ray player. Vudu has more than 17,000 titles in its library with a big focus on new releases and major studio films. Users can rent titles for 24 hours for $3.99, $4.99 o...
> Read MoreAttention Marketers: Funnels are for beer, if you want to sell take a journey with your clients
How are you going to effectively market your brand in the digital age? In a recent Harvard Business Review article, Branding in the Digital Age: You're Spending Money in All the Wrong Places (sorry the article is behind a pay wall), David C. Edelman, the author, states that today's consumers connect with brands in fundamentally new ways. Working with our clients here at the JAR group, I defi...
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