Lessons Learned from 2012′s Biggest Marketing Fails
December is Top Ten List season, and marketing insider site iMedia Connection jumped on the bandwagon with its recent article of “10 epic marketing fails of 2012.” The JAR Group Marketing & Strategy team, namely Samantha Treston, Amy Litt, Margaux Guyonneau and Jen Youn, felt there was quite a bit more to learn from this selection than author Michael Estrin initially offered. Below, ...
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Over 80% of Marketers Predict an Increase in Digital Budget in the SEMPO State of Search Survey
This past week marks the release of SEMPO's annual State of Search Survey, a comprehensive industry report that maps digital marketing trends, especially Social Media marketing, PPC marketing, and SEO. AJ Lawrence, the JAR group's CEO and co-chair of SEMPO Research Committee, led the research for this year's report. This year's survey analyzes data from over 800 agencies, consultants, and advertis...
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Brooklyn Bound Magazine has arrived!
The first issue of Brooklyn Bound Magazine features @thejargroup members & leaders of the Dumbo community in "A Great Day in DUMBO". Check out more from the mag on their Facebook and Twitter pages....
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What’s the Point? (or: The Right Metrics for Social Media)
Raise your hand if you’ve ever heard this question: “What’s the point of social media?” No, for real, raise your hand. I know someone’s asked you. You’ve probably had a moment when you’ve even asked yourself. The “point” of social media, as with any other marketing efforts, is to grow your business. Consumer behavior has changed a lot in the past 10 years, and it’s ...
> Read MoreGreetings from The JAR Group’s Summer Intern
My name is Ja’Nai Harris and I am interning at The Jar Group for the Summer. I recently graduated from The Young Women’s Leadership School of East Harlem and will be attending Gettysburg College in the fall. During my High School career I participated in several extracurricular activities including The Step Up: Young Luminaries program that got me the internship at Jar. When I was informed...
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An API For You and I
I recently had the privilege of attending a day-long seminar at General Assembly on APIs and their role in the digital marketing ecosystem. The day consisted of a fairly interactive discussion on how business are changing the way their data is consumed, and we heard from extremely intelligent speakers, like Shafqat Islam, the CEO of Newscred. What is an API you may ask, and why is it...
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Creative Week New York Hits Dumbo
Creative Week New York invaded DUMBO, Brooklyn this week to celebrate creative advertising, design and digital media. Among thought leadership presentations, award ceremonies, and celebrations, The JAR Group hosted a seminar at the Galapagos Art Space yesterday on how to use Analytics to tell a story. The gist? We wanted to help our audience understand that data and numbers are the foundation of a...
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The Magic Pill for Twitter (Guaranteed)
We see it all the time. Late night infomercials of kitchen gadgets claiming to do it all, home improvement tools freeing you of from your worries of getting hurt, and (my personal favorite) weight loss pills claiming will give you a celebrity body in forty-eight hours. Jeff Blyskal, a Senior Editor at Consumer Reports, once said about infomercials, “ We tend to laugh at these commercials but t...
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Hi, My name is @thejargroup
Last week I had the pleasure of attending Digital DUMBO, a monthly networking event in Brooklyn for developers, investors, designers and digital media industry leaders. If you live or work in DUMBO, Brooklyn, I’ve already categorized you as digitally forward and equally as hip member of this burgeoning community. It took me a little while to adjust to the level of creativity and talent that surr...
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Timeline for Brands, Are You Ready?
Times are a changin' over at Facebook. Many individuals have chosen to make the switch over to the new Timeline profile page for their personal accounts, and brand pages are following suit, being converted to the new layout by Facebook on March 30th. With change comes uncertainty. But, fear not! A recent study by Simply Measured is easing marketers' and brands' apprehension abo...
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