For Immediate Release:

The JAR Group Demonstrates that Writing a Press Release Optimized for Search Engines Increases Web Traffic and Audience Reach

BROOKLYN, NY – April 3, 2007 – The JAR Group has found evidence that proves that press releases optimized for search engines will see stronger rankings in Google, Yahoo, MSN as well as other popular search engines and online news websites. Google News and Yahoo News have the largest Internet news audiences in the world. Being ranked on online news websites such as these will result in steady streams of traffic for several consecutive weeks.

The higher visibility, significant increase in web traffic and newly obtained in-bound links from authority and industry-related websites will help build brand awareness as well as result in higher search engine rankings for select keyword phrases.

Statistics indicate that 70% of Americans turn to the Internet for their news. This reinforces the fact that taking advantage of the available PR distribution services will continue to enable press releases to be a cost-effective means of reaching the online audience, if optimized correctly.

Popular press release optimization techniques include:

Targeted Keyword Selection: Use available tools such as Google Trends and Wordtracker.com to compare the volume of your keywords. Write content around one keyword with several supporting keywords. Pay attention to your keyword density; use your main keyword more than your supporting keywords.

Strategic Keyword Placement: Make sure that your main keyword is used in the title of your press release as well as in the beginning paragraphs of the release. Concentrate strongly on the first 250 words of the piece. However, do not sacrifice quality writing for keyword placement.

If the press release is correctly optimized using the above criteria, search engines will love your content and readers will find what they are looking for resulting in links and increased search engine rankings for your priority keyword. Your brand awareness will increase among your target market, your target market will be more inclined to check out your release, and your offerings will gain traction with influential online readers and bloggers.

Feel the synergy!

About The JAR Group:

The JAR Group was formed in 2006 by experienced search engine marketing professionals. We seek the opportunity to better serve our clients’ search marketing needs. We have drafted our team from tier one Search marketing agencies.

Our focus is on creating an improved Search Marketing experience. We provide exceptional client service by focusing on hiring truly top quality employees who are able to excel at delivering on our clients’ business needs. By building our teams with skilled, experienced search marketers, we are able to provide our clients a leaner, more flexible and creative approach. Our clientele includes both brand names and mid-size marketers.

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For more information Contact:
A.J. Lawrence
Contact information: http://www.thejargroup.com/contact.html
Related links: http://www.thejargroup.com/