What is a brand’s greatest asset? Its image. A company’s greatest responsibility is to protect its online brand image. With the speed of today’s information sharing, it’s imperative to keep an ear to the online world in successfully managing an online campaign. More and more CGM’s (Consumer Generated Media) blossom every day, and these can quickly spread both good and ill will for your brand.

CGM’s can include blogs, message boards and other user driven platforms. The sharing of information can happen nearly instantaneously in this environment. A recent example was the lead scare in Chinese produced consumer products, including toys.

Successful marketers were ahead of the curve, immediately making changes to their keyword buys as well as editing ad copy on the major search engines. This gave consumers piece of mind in knowing what products were lead free and safe for their children and their families.

Since CGM’s are indexed in all the major search engines, the typical internet user can very quickly find out the negative and positive perceptions on your brand. Constant monitoring of CGM’s is necessary to ensure success for your brand and product’s online campaign.

People searching your brand often will seek out not only your branded sites, but also consumer opinions that show up in their search process. If a majority of the results are pointing towards unfavorable reviews on CGM’s, you have already lost this consumer. Proper SEO and SEM will greatly curb this from occurring.

A negative reaction on a CGM or even worse, malicious lies or misinformation can spread like wildfire, and have an unwanted effect on your brand and image. Knowing how to implement fast responses to stop untrue opinions or information on a brand must be handled in a way to affect the search engines as quickly and in the same manner as the misinformation was spread.

This is another beneficial service of The JAR Group. In maintaining our client’s campaigns, we are actively seeking which keywords are triggering our SERP’s. Additionally, we look to feed off of any positive news or statements we find, and in kind, quickly respond with our resources and knowledge to untrue and negative opinions appearing on CGM’s.

While this is a side of search many do not like to discuss, it is one of the most important areas that is overlooked by other firms in maintaining a campaign. The JAR Group goes beyond typical ways to combat this. We actively partake in the conversations at the CGM’s, to properly get out the truth and correctly influence consumer’s views.

Our firm seeks out what is being said in blogs, user forums, review sites, etc. on your product or brand and ensure that you are represented in the highest and most correct light. Furthermore, we actively seek out the links that may paint your brand in a negative light (xyzcompanystinks.com). Purchasing these domains will allow you to further control your brand’s image.

This counter intelligence thinking demonstrates why The JAR Group’s strategic search marketing sets us far above the bar in your consideration for a Search Marketing Firm. We have a full creative team that can develop your main brand site as well as micro and sister sites to increase your SERP across the major engines.

The JAR Group’s constant maintaining and monitoring of your campaign, ongoing keyword research, creative design input and vast expertise in SEO and SEM demonstrates our commitment to your successful campaign.