This is another presentation that was given to Time Inc. outlining the factors that go into the execution of a successful search marketing campaign. Topics covered include research, social media, search engine optimization, paid search, and analytics. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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This is a presentation that was presented to the Time Inc. outlining the history of the world wide web, the rise of the search engine, Google’s PageRank, and recent advances in search engine technology. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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I should have written this post on January 1st, but I’m making it known today that 2008 will be the year of the lifestream, and FriendFeed is not the answer.

Like many, you probably have no idea what FriendFeed does. FriendFeed is currently ahead of the pack of a number of recently released web applications that give users the ability to get up-to-date information on what their friends are uploading, sharing and commenting on across the internet. Add your Del.icio.us, Facebook, FlickR, Youtube, etc. accounts to FriendFeed and it consolidates your recent activity. You then add your friends to FriendFeed, and you can follow them as well.

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You get three guesses! One, no. Two, no. Three, no. Ok, here is a hint. Have you seen the new commercial? You know, the one with the all white background, goddess of a voice singing “I’m a new soul I came to this strange world hoping I could learn a bit about how to give and take”, and suddenly a mysterious manila envelope appears only to reveal the thinnest laptop known to man – the Apple MacBook Air!

Now, who do you think the artist is behind that angelic voice? Her name is Yael Naim, and she was singing her new song “New Soul”! I would put money on the fact that you had no idea who she was, unless you were one of the thousands if not hundreds of thousands of people to search for her in reference to the MacBook Air commercial, likely in one of the following ways (Wordtracker):

macbook air commercial
macbook air commercial song
macbook air song

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With respect to that 80’s one hit wonder, Rockwell (backed by a still, relatively sane Michael Jackson), today’s mobile phones can really make you feel like someone’s eyes are on you.

One of the buzzes around mobile, mobile web browsing and text messaging is the concept of geo targeting. Most are aware at this point that when you visit a website with your favorite browser on your computer, websites can pinpoint a general location from your IP address.

This is why when you visit search engines, it magically can target local businesses, services, etc. by your locality. Want to see for yourself? Point your browser to http://whatismyipaddress.com/ and see how close it can target your location. Some appreciate this, and others are frightened by it. Proxies and other similar techniques can be used to hide your IP address to fool the engines into thinking you are somewhere else.

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