A presentation given by The JAR Group providing copywriting best practices for online content editors. Topics include copywriting for search, keyword research, seeding content in the social media environment, and the production process. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
This is another presentation that was given to Time Inc. outlining the factors that go into the execution of a successful search marketing campaign. Topics covered include research, social media, search engine optimization, paid search, and analytics. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
I should have written this post on January 1st, but I’m making it known today that 2008 will be the year of the lifestream, and FriendFeed is not the answer.
Like many, you probably have no idea what FriendFeed does. FriendFeed is currently ahead of the pack of a number of recently released web applications that give users the ability to get up-to-date information on what their friends are uploading, sharing and commenting on across the internet. Add your Del.icio.us, Facebook, FlickR, Youtube, etc. accounts to FriendFeed and it consolidates your recent activity. You then add your friends to FriendFeed, and you can follow them as well.
Seventies coming of age, is coming of age again. As is customary through a social network. Yesterday Barry Williams launched his own social network community The Greg Brady Project via MyLifeBrand. A “network creation service” launched last year providing tools for making personal groups and networks, along with features for self-promotion. His media blitz began with a virtual interview on Second Life. Unable to operate the avatar himself, we did hear his voice (there’s some kind of irony there) as he discussed his involvement in a large and growing technology community. I gotta tell you though, the world is over-saturated with nostalgia, fun facts and pop trivia. Enter social media as a latest vehicle to get traction around coming of age memories. As a boomer, I crack a smile when I think of seventies anything, (for example, my prom picture, I look like a tired Las Vegas act). I watch the occasional rerun of Green Acres but we’re talking about an online community who’s point of departure is Greg Brady. Then again, why the hell not? Niches can be amazing. I subscribed to the RSS feed.
Hey, I wonder how Melanie Griffith’s website is doing?
