Big Thinking for All

Archive for the ‘SEO’ Category

Controlling Your Search Engine Resume

Tue 07.10 2007 | Andrew Zarick
Category: SEM, SEO |

Along with networking, your resume is perhaps the most important tool you have to excel within your professional field. Many people just view a resume as a summary of personal, educational and professional qualifications, however, nowadays your resume is much more detailed than you may imagine. In the vast world of the Internet, complete with search engines and spiders crawling the web indexing an ever expanding amount of information, you and others are leaving footprints about you resulting in the creation of your search engine resume.

Your search resume is the search engine results pages that appear when someone does a search for your name or does a search for related personal information. The idea of a search engine resume is nothing new; in fact, this has been discussed fairly frequently. See:

“My Google Resume” over on the FactorCity blog
“This Will Go Down On Your Permanent Record” by Quadszilla of SEOBlackhat fame
“The Blog is the New Resume”
by Adam Dorowski
“Privacy and SEO” by Scott Reynolds of Agency.com via bl.asphemo.us

and finally, Ozgur Alaz of Marketallica who takes this idea to another level by creating “The First Resume in Google Earth”

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How to: Search Engine Optimization for Wordpress Blogs

Tue 05.29 2007 | Andrew Zarick
Category: SEO |

It is important to know how to effectively implement search engine optimization techniques for your blog. Many people have written about this issue in the past, so instead of reiterating everything they have already discussed, I thought I’d just point you in the right direction.

My personal favorite blog CMS is Wordpress because of the availability of support for the software as well as the abundance of plugins. For this reason, many of the following SEO optimization techniques will be unique to Wordpress.

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The JAR Group Demonstrates that Writing a Press Release Optimized for Search Engines Increases Web Traffic and Audience Reach

Wed 05.23 2007 | Andrew Zarick
Category: SEO |

For Immediate Release:

The JAR Group Demonstrates that Writing a Press Release Optimized for Search Engines Increases Web Traffic and Audience Reach

BROOKLYN, NY – April 3, 2007 – The JAR Group has found evidence that proves that press releases optimized for search engines will see stronger rankings in Google, Yahoo, MSN as well as other popular search engines and online news websites. Google News and Yahoo News have the largest Internet news audiences in the world. Being ranked on online news websites such as these will result in steady streams of traffic for several consecutive weeks.

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