Analyzing an industry’s online landscape is crucial to understanding what typical consumers seek and what possible competitors are providing them. The major pharmaceutical companies have many great opportunities to reach consumers at the times when consumers are the most receptive. But are they using the right medium, and using it to their advantage? Our research shows that consumers are using search engines to research this condition but the pharmaceutical companies are not meeting their needs.

Let’s take a look at consumers who are researching Schizophrenia. This debilitating disease affects over 2.2 million people in the United States1. Over 100,000 new cases will be diagnosed this year alone. This clearly shines through in the search engine space with over half a million schizophrenia related searches every month.

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A presentation given by The JAR Group providing copywriting best practices for online content editors. Topics include copywriting for search, keyword research, seeding content in the social media environment, and the production process. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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This is another presentation that was given to Time Inc. outlining the factors that go into the execution of a successful search marketing campaign. Topics covered include research, social media, search engine optimization, paid search, and analytics. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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This is a presentation that was presented to the Time Inc. outlining the history of the world wide web, the rise of the search engine, Google’s PageRank, and recent advances in search engine technology. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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You get three guesses! One, no. Two, no. Three, no. Ok, here is a hint. Have you seen the new commercial? You know, the one with the all white background, goddess of a voice singing “I’m a new soul I came to this strange world hoping I could learn a bit about how to give and take”, and suddenly a mysterious manila envelope appears only to reveal the thinnest laptop known to man – the Apple MacBook Air!

Now, who do you think the artist is behind that angelic voice? Her name is Yael Naim, and she was singing her new song “New Soul”! I would put money on the fact that you had no idea who she was, unless you were one of the thousands if not hundreds of thousands of people to search for her in reference to the MacBook Air commercial, likely in one of the following ways (Wordtracker):

macbook air commercial
macbook air commercial song
macbook air song

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