Everyday there is a breaking news story, celebrity drama, or an amazing sports play. As an internet marketer or blogger, it is not only important to follow current events in the media, but know how to capitalize on the buzz created by the story as it relates to your internet properties.

If you own a celebrity gossip blog, you need to know each and every time Britney Spears checks into rehab or gets into a physical altercation with her mother and capitalize on the traffic.

However, it is not only the direct connections to the story that are important, but the indirect connections. Perhaps you sell flood insurance and the Mississippi river floods St. Louis. How do you capitalize on the media buzz?

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Along with networking, your resume is perhaps the most important tool you have to excel within your professional field. Many people just view a resume as a summary of personal, educational and professional qualifications, however, nowadays your resume is much more detailed than you may imagine. In the vast world of the Internet, complete with search engines and spiders crawling the web indexing an ever expanding amount of information, you and others are leaving footprints about you resulting in the creation of your search engine resume.

Your search resume is the search engine results pages that appear when someone does a search for your name or does a search for related personal information. The idea of a search engine resume is nothing new; in fact, this has been discussed fairly frequently. See:

“My Google Resume” over on the FactorCity blog
“This Will Go Down On Your Permanent Record” by Quadszilla of SEOBlackhat fame
“The Blog is the New Resume” by Adam Dorowski
“Privacy and SEO” by Scott Reynolds of Agency.com via bl.asphemo.us

and finally, Ozgur Alaz of Marketallica who takes this idea to another level by creating “The First Resume in Google Earth”

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This is an ongoing series in no particular order addressing some concerns when joining up with a search agency for the first time

Many people I have talked with have had similar experiences joining up with larger internet marketing agencies. When coming from a non-traditional work environment i.e. rent paid by Google Adsense or 5 person link brokerage firm, things can be a little rough and seemingly tedious. Here are some tips for the “non-traditional new hires”:

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