Having your own corporate website is not a rarity like it was ten years ago. Even if you are not selling directly from your website, maintaining an online presence is as essential as being in your local yellow pages uses to be for businesses. But does every company make use of it to its fullest degree? Consider companies cultivating new prospects in the b2b field. A typical b2b sales process involves generating potential leads, cultivating those leads through cold calling and follow ups.

Your website may be overlooked in this process. It is not unusual for a potentially interested party to seek out your website after a call. While your firm may not rely on ecommerce, an effective corporate branding site optimized for search is necessary for success in today’s marketplace. It is crucial to maximize your site so when a potential sale searches out your firm’s name you appear first on the major search engines.

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This is my first blog post, so let me introduce myself. My name is Dave Gaetano, Director of Business Development at The JAR Group. I am a Syracuse University graduate majoring in Finance, minor in Economics. I am also a graduate of the University of Connecticut School of Law, and a licensed Connecticut attorney.

Besides the benefits of being able to cheer for two major athletic programs, I bring a vast background to The JAR Group. I have been with The JAR group one year, and look forward to introducing our services and capabilities to you.

My first exposure ever to the wonders of computers talking to each other came in 1989 at Syracuse University. I was taught how to ping the Syracuse airport for a weather report by an engineering friend. Being a weather nerd in a Snow Belt city, I found this entirely entertaining, but useless to the outside world.

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