Following the announcement last week of “Google Trends for Websites” we are introduced to a new product, Google Ad Planner. Both tools use similar Google technology, Trends for Websites allows you to monitor traffic volume on a site by site basis. Also, Trends allows you to examine similar sites visited by users of the tracked site. Simple information such as this can be used in a multitude of ways, from demographic information, Traffic volume and competitive research.

Advertisers, agencies and researchers have been waiting for this type of move from Google, as it signifies a willingness to release a portion of their data to the public. So, this week in a not so surprising fashion, a new tool for advertisers on the Adwords platform was released.

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Analyzing an industry’s online landscape is crucial to understanding what typical consumers seek and what possible competitors are providing them. The major pharmaceutical companies have many great opportunities to reach consumers at the times when consumers are the most receptive. But are they using the right medium, and using it to their advantage? Our research shows that consumers are using search engines to research this condition but the pharmaceutical companies are not meeting their needs.

Let’s take a look at consumers who are researching Schizophrenia. This debilitating disease affects over 2.2 million people in the United States1. Over 100,000 new cases will be diagnosed this year alone. This clearly shines through in the search engine space with over half a million schizophrenia related searches every month.

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It’s the study of what words are used by regular folks to find stuff and is typically employed to understand where to spend your paid search budget. This is great, but Search Intelligence can deliver more insights than just the keywords used.

Everyone’s struggling to find the most memorable ways to get their messaging across. And whether doing brand awareness or direct marketing, we all want some form of action to occur. Something to consider is looking at what Search Intelligence can tell you. This search-based linguistics research gives insight into what language is familiar and what isn’t to the audience you’re trying to communicate with. It can help focus advertising messaging, site nomenclature, naming, content priority or other areas where clarity is key.

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