A presentation given by The JAR Group providing copywriting best practices for online content editors. Topics include copywriting for search, keyword research, seeding content in the social media environment, and the production process. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
This is another presentation that was given to Time Inc. outlining the factors that go into the execution of a successful search marketing campaign. Topics covered include research, social media, search engine optimization, paid search, and analytics. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
This is a presentation that was presented to the Time Inc. outlining the history of the world wide web, the rise of the search engine, Google’s PageRank, and recent advances in search engine technology. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
