With respect to that 80’s one hit wonder, Rockwell (backed by a still, relatively sane Michael Jackson), today’s mobile phones can really make you feel like someone’s eyes are on you.

One of the buzzes around mobile, mobile web browsing and text messaging is the concept of geo targeting. Most are aware at this point that when you visit a website with your favorite browser on your computer, websites can pinpoint a general location from your IP address.

This is why when you visit search engines, it magically can target local businesses, services, etc. by your locality. Want to see for yourself? Point your browser to http://whatismyipaddress.com/ and see how close it can target your location. Some appreciate this, and others are frightened by it. Proxies and other similar techniques can be used to hide your IP address to fool the engines into thinking you are somewhere else.

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