It’s the study of what words are used by regular folks to find stuff and is typically employed to understand where to spend your paid search budget. This is great, but Search Intelligence can deliver more insights than just the keywords used.

Everyone’s struggling to find the most memorable ways to get their messaging across. And whether doing brand awareness or direct marketing, we all want some form of action to occur. Something to consider is looking at what Search Intelligence can tell you. This search-based linguistics research gives insight into what language is familiar and what isn’t to the audience you’re trying to communicate with. It can help focus advertising messaging, site nomenclature, naming, content priority or other areas where clarity is key.

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