Besides a healthy amount of confusion stemming from Adwords changes and algorithm functionality, there have been a few more “permanent” implementations thrown in lately. The recent “update to the display URL” which restricts to a greater extent how one can play with what the user glances at while clicking on an ad, has, been causing confusion. Here is what Google says about it from adwords.blogspot.com:

In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, we have made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st.

In line with our existing policy, we will continue to require that your ad’s display URL match its destination URL (the URL of your landing page).

CONTINUED

A presentation given by The JAR Group providing copywriting best practices for online content editors. Topics include copywriting for search, keyword research, seeding content in the social media environment, and the production process. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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This is another presentation that was given to Time Inc. outlining the factors that go into the execution of a successful search marketing campaign. Topics covered include research, social media, search engine optimization, paid search, and analytics. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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This is a presentation that was presented to the Time Inc. outlining the history of the world wide web, the rise of the search engine, Google’s PageRank, and recent advances in search engine technology. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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