You get three guesses! One, no. Two, no. Three, no. Ok, here is a hint. Have you seen the new commercial? You know, the one with the all white background, goddess of a voice singing “I’m a new soul I came to this strange world hoping I could learn a bit about how to give and take”, and suddenly a mysterious manila envelope appears only to reveal the thinnest laptop known to man – the Apple MacBook Air!

Now, who do you think the artist is behind that angelic voice? Her name is Yael Naim, and she was singing her new song “New Soul”! I would put money on the fact that you had no idea who she was, unless you were one of the thousands if not hundreds of thousands of people to search for her in reference to the MacBook Air commercial, likely in one of the following ways (Wordtracker):

macbook air commercial
macbook air commercial song
macbook air song

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With respect to that 80’s one hit wonder, Rockwell (backed by a still, relatively sane Michael Jackson), today’s mobile phones can really make you feel like someone’s eyes are on you.

One of the buzzes around mobile, mobile web browsing and text messaging is the concept of geo targeting. Most are aware at this point that when you visit a website with your favorite browser on your computer, websites can pinpoint a general location from your IP address.

This is why when you visit search engines, it magically can target local businesses, services, etc. by your locality. Want to see for yourself? Point your browser to http://whatismyipaddress.com/ and see how close it can target your location. Some appreciate this, and others are frightened by it. Proxies and other similar techniques can be used to hide your IP address to fool the engines into thinking you are somewhere else.

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It’s the time of year for voting for everyone’s favorite SEMPO board of directors. A lot of the fun is watching the evolution of the candidates from this year. This year’s SEMPO Board candidates are a bit less diverse then last years and I believe a bit less globally inclined.

This is especially important to the growth of the JAR Group. We would like a SEMPO organization that is growing it’s global presence and it ability to help its members look towards the future of the search marketing space.

As such, there are a few candidates who I recommend whole heartily….

Massimo Burgio is among the pioneer group of SEMPO founders and has always been involved with the Global Committee. He has Chaired that committee since 2005, and the European Working Group, that he started Chairing at the end of last summer.

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