The JAR Group will crunch your numbers until they sing all the secrets to success. By understanding how visitors are really coming to and using your site, we can help you improve marketing programs and tweak the consumer experience to optimize towards your goals.
Our strategy is to research and analyze traffic from multiple channels, identify high value events, and understand the anatomy of various conversions to provide you with a full picture of what’s happening on your website, and what you can change to meet your goals faster.
Our analytics team will:
- Set up the tracking tools you need on your back end to understand the action on your site
- Help you define meaningful, attainable goals and metrics for success
- Provide monthly strategy reporting and performance dashboards
- Optimize campaigns based on historical trends, industry research, and your data
- Map out the steps your users take in making a conversion, and where there is opportunity for improvement (Conversion Funnel Analysis)
- Analyze search, paid media, and social media data
- Set up and interpret A/B & Multivariate Testing
- Attribute sales and conversions across all your on- and off-line channels so you can capitalize on what’s working and fix what’s not
- Discover the big picture story told by piecing together different data streams, for insight no single tool could offer
Using smart analytics will allow your business to stay on top of changes in the market in real time, and make adjustments that have measurable impact toward your goals in brand awareness, site performance, sales, and more. JAR’s analytics experts will help you interpret data to understand how your customers come to, use, and talk about your site. Information is power; usable, actionable information drawn from hard data is the most powerful of all.