Our Affiliate Marketing Team is Creating Value and Getting Noticed!
Our Affiliate Marketing Team has sure been busy! From jetting across the country to speak at conferences, to opening new offices, to hiring great people to join our team, The JAR Group is very busy.
Here is some of the latest news about our quickly expanding affiliate marketing business:
Donna McCarthy, our Director of Performance Management, was invited to serve as a pioneer member of the LinkShare Outsource Program Management (OPM) Advisory Board and participate in a panel discussion during last month’s LinkShare Symposium West. 2010 marks the inception of the LinkShare OPM Advisory Board, a forum for thought leaders in the space to discuss evolving trends and technology in the affiliate industry. Donna was a natural candidate for the board, as she has specialized in the affiliate marketing channel for the past 5 years and has received numerous honors and awards, including the LinkShare Best Overall Distribution Strategy and the LinkShare Deal Make Merchant Award.
Donna’s performance-based marketing experience and her grasp of current and emerging affiliate marketing trends brings invaluable direction to our clients and to our team. LinkShare could not have asked a smarter person to be on the OPM Advisory Board!
In January, Donna was also featured as a speaker at Affiliate Summit West. She presented in a session titled “Increase Search Revenue While Protecting Your Brand,” in which she provided affiliate managers insightful tips and best practices surrounding affiliate paid search bid policy.
Debbie Bookstaber, the V.P. of Strategy at The JAR Group, has also recently been in the affiliate industry spotlight. In December Debbie headed to Los Angeles to present at Affiliate Marketing Convention, a 2-day conference focusing on how to optimize and improve affiliate marketing business. As a panelist on the topic “Affiliate Marketing and Social Media,” she presented valuable insights about social media best practices for affiliate marketing.
We are also excited to announce a new addition to our online affiliate marketing team, expert online marketer Aprile Parella. In her new role, Aprile will serve as an Performance Marketing Manager for our Outsource Program Management services. Prior to joining The JAR Group, Aprile managed multimillion dollar affiliate programs in the financial sector, with experience with such industry giants as JP Morgan Chase and Bank One under her belt. She brings to the table her unique methods of communication strategy, brand management, social media marketing.
On top of the expansion of our affiliate marketing team comes the announcement that we will be opening a second office location this month in Carneys Point, New Jersey. We are very excited that we are growing and expanding our services. The New Jersey office will allow us to tap into the Philadelphia and Wilmington markets, as well as expand our efforts in the Tri-state region.
Our JAR South office will help us to better meet the future needs of clients, and we couldn’t be more excited!
To find out more about our affiliate marketing and OPM services, check us out online or email askjar@thejargroup.com.
To read the full press release, you can download it here.
