Debbie Bookstaber
Debbie has over ten years of experience in online marketing, business development, product management and affiliate marketing. She is primarily responsible for working with new and existing clients to formulate and implement a comprehensive marketing strategy with a particular focus on The JAR Group’s performance partnerships. She ensures proper and timely execution of the strategic plan throughout all aspects of the engagement.
Debbie’s experience as both an affiliate manager and a top affiliate makes her uniquely suited for this role. Previously, Debbie managed Travelocity’s white-label affiliate relationships as well as Expedia’s affiliate marketing programs. Both programs were responsible for several hundred million dollars in annual sales, and she won both the Travelocity Enterprise Award and the Expedia Horizon Award for her job performance.
Passionate about social media and affiliate marketing, Debbie started a successful product review site, which was picked as one of six influential mom blogs by Playthings Magazine in February 2009. Debbie has advised PR firms and Fortune 500 companies on blogger relations and effective social media strategies.
A leader in her local community, Debbie serves on several charitable boards and was elected to a position on her local school board in 2007. Debbie graduated Magna Cum Laude and Phi Beta Kappa from Yale University with a Bachelors and Masters in History.
