Aprile Parella
Aprile Parella is a seasoned online marketing professional with expertise in affiliate marketing and branding. She managed multimillion dollar programs at JP Morgan Chase and Bank One. Aprile credits her success in affiliate marketing with her unique brand of communication strategy.
“The secret sauce is all in executing a great communication strategy, we offer best in class strategies and tactics to building profitable affiliate programs “ We know how to acquire the right affiliates into our merchant programs that drive top performance month after month, year after year”.
Some of the ways Aprile achieves success is through social media channels. She has been leveraging Web.2.0 strategies for some time even before the boom of Facebook or Twitter. Aprile comments that the communities of industry and product enthusiasts have always been out there, what’s so different now is there are much more organized and easier to reach. “We use Twitter and Facebook as standard operating procedure”.
While Aprile is not twittering on her Blackberry she can be seen volunteering her time in local schools mentoring young women in seeking higher education beyond high school.
Aprile works out of Jar South Jersey office and can be reached at aprile.parella[at]thajargroup.com
