2010 and Beyond - LinkShare Symposium West Recap
If you missed the LinkShare Symposium West conference this year, you missed a great show. There were updates on everything from the success of the Rakuten Golden Eagles to “emerging” mobile technology. The event kicked off Wednesday with a brand new advisory board for OPMs (Outsourced Program Managers), which I was invited to participate on. The Board was made up of a small gathering of industry thought leaders and highly respected program managers. I was very impressed by the tremendous talent assembled in the room. A lot of great conversation and suggestions were provided to the LinkShare team, and it was a great honor to be able to contribute as a member of the board!
The next day one of the biggest highlights for me was listening to Rakuten CEO, Hiroshi Mikitani, as he spoke about the success of Rakuten Japan and the global opportunities available for LinkShare merchants with their Borderless eCommerce platform solution. Very very exciting stuff!! The second half of the day started off with a panel discussing Mobile Commerce. The various panelists discussed everything from how they’re using mobile technology for their businesses to how they’re creating new tools to be used in the Mobile space. It seems like the biggest take-away from this session was that there’s still a big need for the industry to find a solution for consumers to be able to order directly from their phones. The day then wrapped up with a Deal Maker networking session. This is always a great opportunity to meet with top publishers and talk directly to the various LinkShare teams about the new tools available for LinkShare merchants. I can’t wait to test out their Per per Call and Media Management tools. If you’d like to hear more about all the amazing conversations that took place and topics that were discussed, check out the official event wrap-up. I’m definitely looking forward to the LinkShare Symposium East in June!
