¡Hablamos Español!
The search engine ranking game is getting harder and harder to play. One way to win is to analyze areas with high search volume but low market penetration and then execute strategies that benefit from this discrepancy.
For us at The JAR Group that means providing our services in Spanish. Spanish is now the third leading language spoken (or typed) by Internet users worldwide. And as the demographic of Spanish-speaking Internet users continues to increase, so does the amount of search done in Spanish.
Within the US, somewhere between ten and fifteen percent of all searches are done in Spanish. Half of those are done on Spanish search engines, and the other half, using English search engines. That’s a lot of potential customers, blog readers, and/or social networkers that you might be missing because your site’s pages aren’t translated. And it turns out that multi-language SEO just isn’t done that often.
As The JAR Group’s only bilingual intern, I have been tasked with translating some of the JAR’s internal pages into Spanish. We think it’s a pretty cunning business decision, and we’d love to see other developers jump on the translation bandwagon with us.
For more on Spanish search engine optimization, check out the following articles for more information:
- Customized Search Engine Marketing - Tapping into US Hispanic and Latino Markets
- Spanish SEO - Search Engine Optimization
- Multilingual SEO: Search Marketing in Any Language
