The JAR Group

Check-Ins and Chatter

Last week my colleague emailed me an interesting article on The Economics of Privacy Pricing by Steve Lohr. It presents an interesting idea that “‘When [we] have privacy, [we] value it more…But when the starting point is that we feel we don’t have privacy, we value privacy far less.’”

Here I’d like to pose a question–is your idea of privacy how limited or exposed your social profiles are? Between Foursquare, Facebook, Twitter, mobile advertising, and Google collecting all of our logistical information to pour into demographic reports…if we do have privacy, does it have the same connotation as it did before the Facebook privacy issues, before adding your location to Tweets, before checking in with Foursquare? And what does this movement towards less privacy mean for marketers?

Good news, my friends! The possibilities are now endless (not that they weren’t before, but location opens up a lot of opportunities). Companies can now collect actionable data for marketing. We can determine consumer behavior based on things like Foursquare check-ins, Tweets, Facebook “likes,” and we can use that information to shape our…