Online Marketing with Measurable Results

The JAR Group delivers interactive marketing strategy and services to help you increase revenues. We help you understand your target audience's online behavior, then recommend and implement the tactics that will increase your visibility among key customers, drive qualified traffic to your site, improve conversions, and ultimately, drive sales.

What does the JAR Group do? We ask questions about you, research your clients, develop strategies to reach them, then execute SEO, PPC, affiliate management, Social Media, and eMail engagements, amongst other services to drive revenue for you. While, from the beginning we bake in analytics to provide a feedback loop that will continuously grow your business. We create value for our clients.

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Check-Ins and Chatter

Last week my colleague emailed me an interesting article on The Economics of Privacy Pricing by Steve Lohr. It presents an interesting idea that “‘When [we] have privacy, [we] value it more…But when the starting point is that we feel we don’t have privacy, we value privacy far less.’”

Here I’d like to pose a question–is your idea of privacy how limited or exposed your social profiles are? Between Foursquare, Facebook, Twitter, mobile advertising, and Google collecting all of our logistical information to pour into demographic reports…if we do have privacy, does it have the same connotation as it did before the Facebook privacy issues, before adding your location to Tweets, before checking in with Foursquare? And what does this movement towards less privacy mean for marketers?

Good news, my friends! The possibilities are now endless (not that they weren’t before, but location opens up a lot of opportunities). Companies can now collect actionable data for marketing. We can determine consumer behavior based on things like Foursquare check-ins, Tweets, Facebook “likes,” and we can use that information to shape our…

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