SEO 101: On-Page Optimization Part 5
Without further ado, I give you…Part 5! In this edition, Matt and Josh tackle Internal Link Optimization. If you missed last week’s Part 4, check out how to do basic keyword research.
Internal Link Optimization
Proper linking between pages of your website, if done right, will help retain the total link popularity of your site and will also distribute your site’s overall link popularity value to your most important pages.
Internal links serve to share or distribute link popularity among all pages of your site. Links on your site that point to other websites can decrease link popularity from those pages that contain outbound links, while links from other sites can increase your site’s total link popularity.
Use text-based links
Stay away from using image based links if possible. Although search engines can follow these types of links, the link itself is devalued from an optimization standpoint. Always use text-based links to help pass link popularity from one page to the next.
Search engines will look for relevancy between the text link and destination page to apply that link popularity.
Use keywords in link…
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