Creative Week New York Hits Dumbo
Creative Week New York invaded DUMBO, Brooklyn this week to celebrate creative advertising, design and digital media. Among thought leadership presentations, award ceremonies, and celebrations, The JAR Group hosted a seminar at the Galapagos Art Space yesterday on how to use Analytics to tell a story. The gist? We wanted to help our audience understand that data and numbers are the foundation of a company and if you understand the data, know the audience, and think strategically and creatively, it can leave you with a great success story.
“I think I understand… but can you give me an example?” Sure! Greg Pfeffer (professional stud muffin and digital guru) has a new business. He wants to grow his business because he wants to get more dates. Successful business = more dates. Simple, right?
To help Greg’s fairytale come true, we looked at ways to help his business grow through online marketing campaigns constructed from two (very willing) groups of audience volunteers. These guys (with the help of the JAR team) each constructed a mock campaign using JAR services like search engine…
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